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Broadwick Soho: Independent Spirit. Extraordinary Style.

Red awning over a pink front door with potted plants and trees on either side, black brick exterior, and a glass window above.
A hotel room featuring a bed with white pillows, pastel and patterned throw pillows, vintage-style lamps, a pink sofa with throw pillows, a round glass table with a flower vase, two green armchairs, and curtains covering large windows.
Colorful restaurant or cafe interior with a patio area visible through open sliding doors, with a distant Ferris wheel in the background. The space features eclectic furniture, patterned chairs, a green sofa, pillows, a small pink bar cabinet, and decorative lighting.

Meet the independent, family-owned luxury hotel bringing Soho’s glamour, creativity and character to life.

In the heart of London’s West End, on the corner of Broadwick Street and Berwick Street, Broadwick Soho offers a vibrant expression of its storied neighbourhood. Conceived by a group of friends, this 57-room retreat combines flamboyant design with the warmth, comfort and impeccable service of a luxury hotel.

A vintage-style interior with green walls, pink accents, ornate chandeliers, framed artwork, a patterned rug, and classic furniture, including a small armchair with pillows, plants, and a marble-topped reception desk.

A feast for the senses

 Designed by world-renowned interior designer Martin Brudnizki, Broadwick Soho’s distinctive townhouse interiors bring together Jazz Age opulence, Italian influences, English eccentricity and a generous sprinkling of disco fabulousness.

The result is playful, richly layered and full of personality—a setting where glamour and comfort feel equally at home. Drawing inspiration from Soho’s community and cosmopolitan spirit, Broadwick Soho captures the energy of its surroundings while offering an inviting retreat from the city.

Interior of a vintage decorated lounge or sitting area with velvet armchairs, a white fireplace with a floral arrangement, patterned wallpaper, and mirror accents.

Dining & Drinks: From Morning Coffee to Rooftop Cocktails

From leisurely breakfasts to evenings above the Soho rooftops, Broadwick Soho’s restaurants and bars offer something distinctive for every occasion.

Begin the day in the bright, street-level dining room, where barista-made coffee and breakfast classics set the pace for the morning.

Later, discover Beefbar at Dear Jackie. Set across two floors, it serves exceptional cuts of beef from around the world alongside Beefbar’s signature street food and playful twists on familiar favourites.

For hotel residents, The Nook offers an intimate spot to unwind beside the fireplace. Upstairs, Flute, the hotel’s top-floor bar and terrace, pairs cocktails with bird’s-eye views across London’s rooftops—a memorable setting to raise a glass.

A fancy dining room set up for a meal with a long wooden table, green chairs, and floral centerpieces. The room has patterned wallpaper, framed artwork, pink molding, and a colorful floral rug. There are glasses, plates, and silverware arranged on the table.