Max

Chief Canine Officer & Official Mascot

Max is the much-loved Official Mascot and Chief Canine Officer of EA Collective Global.

A 16-year-old rescue pug with a rather impressive social calendar, Max has perfected the art of networking: arrive, charm absolutely everyone in the room, enjoy the hospitality and leave with more friends than he started with.

As part of his very important role with EACG, Max will be putting selected dog-friendly hotels, venues and experiences through their paces — offering his own unique perspective on what makes somewhere genuinely welcoming for four-legged guests and the people travelling with them.

Close-up of a black French Bulldog with a graying face, tongue sticking out, and wearing a black collar with gold trim. There is a circular emblem with gold trim and the words 'LEA COLLECTIVE GLOBAL' and a paw print on it, partly covering the dog's chest. The background shows blurred yellow and white flowers.

At the grand age of 16, Max proves that age is no barrier to adventure. He enjoys comfortable beds, excellent service, plenty of attention and discovering somewhere new — which, frankly, makes him perfectly qualified for the hospitality industry.

Specialities

  • Dog-friendly hotel inspections

  • Guest relations

  • Networking & cuddles

  • Testing the comfiest hotel beds

  • Representing EACG at selected events and adventures

Max’s philosophy: Exceptional places should make every member of the family feel welcome — paws included.